Podcast Guest Invitation that get a YES: A Proven Formula
Struggling to land guests? Learn the 4-part formula for a high-converting Podcast Guest Invitation that busy experts will actually say yes to. Stop the cold emails.
Niall Mackay
Trust-based Marketing: 3 Proven Paths to Turning Your Podcast Listeners Into Clients
Stop treating your podcast like a vending machine. Discover the three real paths to turning listeners into high-ticket clients using trust-based marketing.
How to Use Podcast Guest Interviews to Build Business Relationships
Learn how to use podcast guest interviews to build trust, create business relationships, and turn simple conversations into long-term opportunities.
Business Podcast Content Strategy: 5 ways to use long-form and short-form content
A better business podcast content strategy was to make the podcast the center of everything. One strong long-form episode could become the source for short-form clips, social posts, newsletters, blog posts, and sales conversations.
The Truth About Podcast SEO: What Actually Gets Your Show Found
Learn the truth about podcast SEO and why blog posts on your website help your podcast get found on Google, Spotify, and Apple Podcasts.
How to Repurpose Podcast Content Into 10+ Pieces From One Recording
: Learn how to repurpose podcast content, from one podcast recording into 10+ pieces of content, including clips, newsletters, blog posts, and social media posts.
How to Plan Your First 10 Podcast Episodes
Learn how to plan your first 10 podcast episodes with a simple framework that builds trust, shows your expertise, and gives listeners real value.
How to Define Your Podcast Audience and Plan Better Episodes
Learn how to define your podcast audience, create a listener persona, and plan better podcast episodes with a clear content strategy.
Why Business Podcasts Fail: The 3 Things That Separate the Ones That Work
Why Business Podcasts Fail comes down to strategy, not talent. Here are the three things that make a business podcast useful for growth, authority, and client acquisition.
How to Get to Episode 100 Without Burning Out
This post is my reflection on what actually gets a podcast to episode 100, based on that conversation and what I have seen after producing thousands of episodes for clients.