Elevating your podcast’s visibility is paramount to reaching the right audience, and if you’re seeking a dynamic platform to spread your show’s presence, look no further than X (formerly known as Twitter). With its recent evolution, promoting a podcast on Twitter is easier than ever, let’s find out!
I’m Niall Mackay, The Podcast Guy. Lately, I figured out that X has a new function that facilitates sharing podcast and audio content on this platform. Besides, there are so many other ways to promote your show on this social media platform.
You may know how to share your podcast on other platforms, like Facebook, but each site has its own rules and methods. Therefore, continue reading if you want to explore more than just traditional marketing.
Does the X (Twitter) app Have Podcasts?
The good news is, YES!!! X (formerly known as Twitter) Podcasts may be new for some people, let me show you more about Twitter’s latest podcast update and explore the exciting avenues it opens for both creators and listeners. Unlike podcast on Facebook, X now has a separate site for podcasting.
In August 2022, X announced a new feature called Twitter Spaces, or X Spaces now, which allows users to host live audio conversations. Integrating podcasts into the X Spaces tab means that users can now listen to podcasts alongside other audio content, such as live and recorded Spaces.
Twitter is still in the early stages of developing its podcasting platform, but it can potentially be a major player in the space. X has a large and engaged user base, and its Spaces feature is a great way for podcasters to reach new listeners and connect with their audience in real time.
Here are some of the ways that X is making podcasts more accessible and discoverable:
- Curated playlists
It can automatically suggest compelling podcasts on your listener’s site. It means if they regularly interact with a healthcare page, podcasts about healthcare will appear on their spaces tab. It not only benefits users as they can find their favorite podcast effortlessly but also helps podcasters attract potential listeners.
Let me show you the fantastic benefits this new feature gives:
- Large audience: X has a large and engaged user base, which means that podcasters have the potential to reach a large audience with their shows.
- Real-time engagement: X Spaces allows podcasters to engage with their audience in real-time, which can help to build a stronger connection with their listeners.
- Easy to access: X Spaces are easy to access and listen to, both on the web and on Twitter’s mobile app.
- Free to use: X Spaces is a free service for podcasters to use.
- Limited features: X Spaces is still a relatively new feature, and it doesn’t have all of the features that some podcasters may be looking for, such as the ability to insert music or sound effects.
- Technical issues: X Spaces has experienced some technical issues in the past, such as audio dropouts and connection problems.
- Moderation: X Spaces has been criticized for its lack of moderation, which can lead to harassment and abuse.
Overall, X Spaces is a promising platform for podcasters. It has a number of features that make it a good platform for broadcasting and sharing podcasts, and it has a large and engaged user base. However, it’s important to be aware of the limitations of Twitter Spaces, such as its limited features and technical issues.
Now, I will show you how to promote your show on this platform.
Why Twitter is Suitable for Podcast Promotion?
Promoting podcasts on social media is very common these days as more and more people engage in this kind of platform, so you can reach a wider audience.
A Global Audio Playground
With a user base of more than 500 million globally and a substantial portion actively engaged in podcasts, X’s move expands the horizon for podcast creators.
The platform becomes a global audio playground where creators can showcase their content to an extensive and diverse audience. This access to a massive user base can significantly amplify the reach of podcasts, transcending geographical boundaries and cultural nuances.
X’s emphasis on personalized hubs doesn’t just stop at convenience; it’s a strategic move to enhance discoverability. By curating content based on user interactions and preferences, Twitter creates an ecosystem where podcast recommendations feel like a friend suggesting something you might enjoy.
Personalized Hubs for Targeted Reach
X’s personalized hubs within the Spaces tab facilitate targeted content delivery. Podcasts are grouped based on themes and user interests, ensuring that listeners encounter content that aligns with their preferences. This personalized approach enhances the likelihood of users discovering and engaging with podcasts that resonate with them.
Promoting Podcasts On Twitter – X Spaces Tab
It’s your favorite part now, let’s see how can you promote your show on X. X Spaces has a number of features that make it a good platform for promoting podcasts, including:
1. Live Audio
As the host, initiate a Space on iOS by long-pressing the Tweet Composer on your Home timeline and selecting the Spaces microphone icon. Alternatively, go to the Spaces tab at the bottom of your timeline.
Spaces are public, allowing anyone to join as a listener, even if they don’t follow you. Invite listeners through DMs, tweets, or by sharing the link elsewhere.
Live audio on Twitter Spaces, or X Spaces now, can help podcasters build a sense of community with their audience in a number of ways. Remember to announce your X (Twitter) Spaces sessions in advance to build anticipation.
Live spaces allow podcasters to interact with Twitter listeners in real-time. This can be done by answering questions, responding to comments, and taking polls. This real-time interaction can help to make listeners feel more connected to the podcast and to each other.
You can also create a sense of shared experience with your audience. When listeners are listening to a live podcast, they are all experiencing the same thing at the same time. This can create a sense of camaraderie and community among listeners.
2. Recorded Spaces
The ability to record X Spaces is a valuable feature as it allows you to reach a wider audience and make your podcast content more accessible.
- Publish as podcast episodes
This is a great way to repurpose content and reach a new audience. You can publish recorded Spaces on their own website, or they can submit them to podcast directories such as Apple Podcasts and Spotify.
- Create bonus content
This could include things like behind-the-scenes content, interviews with guests, or even just their thoughts on the latest episode.
- Promote upcoming episodes
You can use recorded Spaces to give listeners a sneak peek of an upcoming podcast episode and to generate excitement and anticipation.
- Host workshops or training sessions.
Use recorded Spaces to share their knowledge and expertise with their audience, such as podcasting, business, or marketing.
Promoting Podcasts On Twitter – Traditional Methods
3. Tweeting about new episodes
When tweeting about new episodes of your podcast, it is important to write compelling tweets that will make people want to listen. Highlight the most interesting or important parts of the episode, and use strong, actionable language. Be sure to include a link to the episode in your tweet so that people can start listening right away.
You can also use relevant hashtags to help people who are interested in your topic find your content. Consider tweeting about your new episode multiple times, such as on the day it is released and again a few days or even a week later.
4. Sharing behind-the-scenes content
Sharing behind-the-scenes content is a great way to give your audience a glimpse of what it is like to create your podcast.
You can share photos and videos from your recording sessions, interview your guests on social media, or share your thoughts and insights on the latest episode. This can help to start a conversation with your audience and gather feedback from your listeners.
5. Running X (Twitter) ads
If you choose to run X ads, you can target your ads to people who are interested in your topic by targeting your ads to people who follow certain accounts, who have used certain hashtags, or who have visited certain websites. You can also set a budget that you are comfortable with and track your results to see how well your ads are performing.
6. Run X Polls
In the ever-evolving landscape of social media, fostering engagement is key to building a dedicated listener community for your podcast. One effective way to achieve this is by incorporating X polls into your promotional strategy.
- Foster engagement with your audience through interactive X polls.
- Pose questions about their favorite podcast topics, and preferences, or gather opinions on recent episodes.
- These polls serve as a valuable tool to not only connect with your audience but also to fine-tune your content based on their preferences.
Using relevant hashtags
When you tweet about your podcast, be sure to use hashtags that are relevant to the topic of your episode. This will help people who are interested in your topic find your content. You can use Twitter’s search function to find popular hashtags in your niche.
In addition to using general hashtags, you can also use more specific hashtags. This is a great way to get your episode seen by people who are interested in that particular topic. For example, if you have an episode about the history of the internet, you could use hashtags like #internethistory, #techhistory, and #innovation.
Tips: Twitter has a “Trending” tab that shows you which hashtags are trending at the moment. If there are any trending hashtags that are relevant to your podcast, you can use them in your tweets.
Podcast on Twitter – Summary
The advent of X (Twitter) as a podcast-friendly platform opened a new era for content creators aimed at expanding their reach and building a podcast community. With its seamless integration of podcasts into X Spaces, this social media giant has become more than just a space for 280-character conversations—it’s now a dynamic hub for audio content.
The platform’s commitment to enhancing discoverability and its global accessibility hints at a future where language and geographical barriers are minimized, offering creators the opportunity to connect with a truly diverse and international audience.
The sooner you embrace X as a podcast promotion platform, the quicker you can establish your presence and carve out your niche in this burgeoning audio landscape. Start now!