How To Start A Sports Podcast (2023) And My Top 12 Sports Podcasts

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From the roar of the crowd to the strategies behind each play, get ready to explore the excitement, drama, and entertainment that make the sports world a fascinating place to learn about and talk about.

Niall Mackay, The Podcast Guy.

I’m Niall Mackay, The Podcast Guy. Founder of Seven Million Bikes Podcasts and host of Smarter Podcasting.

I am a massive sports fan and have been all my life.

I had a season ticket to my local team in Scotland when I was just 5 years old and played soccer my whole life (until I got too old and slow!).

And even though I’ve travelled the world I still follow sports wherever I am from the New England Revolution (soccer) & New England Patriots (NFL) in the United States to the St Kilda Saints (AFL) in Australia, Wellington Hurricanes (Rugby) and Saigon FC (soccer).

New England Revolution Game (2006)
New England Patriots Game (2006)
Sprig & Fern FC Pub Football Team (2013)
Wellington Hurricanes Rugby Game (2015)
Dallas Mavericks Game (2017)
Glasgow Rangers Game (2019)

In this post, we’ll discover how sports podcasts educate, entertain, and engage, and learn how to start a sports podcast journey.

Get ready to feel the excitement of your favorite games and players from the comfort of your headphones.

What do Sports Podcasts do?

Sports podcasts are a dynamic hub for sports fans, with a wide range of content that educates, entertains, and engages:

  • Analysis and commentary
  • News and Updates
  • Interviews and Profiles
  • Historical Context
  • Entertainment
  • Fantasy Sports Advice
  • Fan Engagement
  • Educational Content
  • Cultural Impact
  • Diverse Perspectives

How to Start A Sports Podcast

The journey to success of starting a sports podcast requires dedication and patience. As you improve your content and interact with your listeners, your podcast can grow and become a useful resource for sports fans.

Here are some key steps for a successful launch:

  • Niche and Format: Define your podcast’s focus, be it a sport, team, or commentary.
  • Research and Planning: Analyze existing podcasts to find your unique angle for creating your new podcasts. Create a content plan with topics, guests, and a release schedule.
  • Equipment: Invest in a good microphone and headphones, and all the equipment needed.
  • Content Creation: Develop engaging episode topics. Craft show outlines or scripts.
  • Recording and Editing: Record in a quiet space. Edit for clarity, removing mistakes and noise.
  • Branding: Design eye-catching cover art. Choose a memorable podcast name.
  • Hosting Platform and directory: Select a podcast hosting platform and directory such as Apple Podcasts. Upload episodes with descriptions.
  • Promotion: Leverage social media like Facebook and Twitter for visibility. Collaborate with other sports podcasters.
  • Engagement: Interact with your audience through comments and messages. Create a website for extra content.
  • Consistency: Release episodes on a regular schedule. Refine content based on feedback for growth.

How do you talk about Sports on Podcast?

Remember, the key to a successful sport podcast is to find your own style and way of talking about the subject of sports. Here’s an example of how you can effectively discuss sports on your podcast:

  • Knowledgeable Insights: Stay informed about latest current updates, player stats, and trends.
  • Engaging Topics: Choose relevant subjects like game previews, analyses, and sports culture.
  • Enthusiasm: Speak with genuine passion to capture your audience attention and gain more listeners.
  • Personal Anecdotes: Share relatable stories to add authenticity.
  • Guests and Interviews: Invite experts for insider opinions.
  • Vivid Language: Use descriptive words to create a visual experience and create narrow focus.
  • Debate and Interaction: Encourage discussions among listeners.
  • Storytelling: Narrate iconic games and player journeys.
  • Humor: Inject lightheartedness where appropriate.
  • Balanced Opinions: Support your views with facts.
  • Audience Engagement: Address listener comments and questions.
  • Authenticity: Be yourself to create a genuine connection.
  • Variety: Mix content with game analysis, interview, and culture discussions.
  • Feedback Loop: Adapt based on listener feedback and preferences.

How long should a sports podcast be?

The ideal length for a sport podcast depends on factors like content complexity, audience engagement, and topic relevance.

10 to 20-minutes could be enough time for a quick current update. While 30 to 60-minutes could be enough time for a deep talk or analysis.

Interview show episodes could be 45 to 90-minutes long so that people can have important conversations. But keeping listeners interested is important, so put quality content first and think about changing the length of each new episode.

Check your research and audience’s feedback often and make changes as needed to find the right mix between giving your target audience more useful information and respecting their preferences and time constraints.

How do Sports Podcasts Make Money

Sport podcast usually use multiple techniques to broaden how they make money and maintain financial sustainability. The key is to understand your audience, deliver valuable content, and explore the strategies that align best with your podcast’s goals and niche.

Here are some common ways sport podcast make money:

  • Advertising and Sponsorships: Partner with relevant companies for ad placements and sponsored segments.
  • Affiliate Marketing: Earn commissions by promoting products through affiliate links.
  • Listener Support: Allow donations through platforms like Patreon, offering exclusive perks.
  • Premium Content: Offer subscription models for exclusive episodes and ad-free content.
  • Merchandise Sales: Sell branded merchandise like apparel and accessories.
  • Live Shows: Organize ticketed live recordings and interactive events.
  • Courses and Workshops: Provide paid expertise through online courses or workshops.
  • Partnerships: Collaborate with sports organizations for specialized content.
  • Crowdfunding: Launch campaigns for special projects on crowdfunding platforms.
  • Cross-Promotion: Partner with other sports podcasters for promoting latest show and to gain mutual exposure and potential listeners.
  • Public Speaking: Capitalize on expertise for paid speaking engagements.
  • Media Network: Explore network or platform opportunities for shared revenue. Balance strategies based on your audience and podcast goals to ensure sustainable income.

1. The Bill Simmons Podcast

The Bill Simmons Podcast is one of the successful sports podcast in the world because it combines smart analysis, interesting stories, and charismatic hosting of guests in a way that no other podcaster does. Bill Simmons tackles the world of sports with wit and wisdom. He knows a lot about sports and he’s good at engaging honest conversations.

The style of this successful show is interesting because it brings together news, entertainment, historical context, and human stories in a way that is interesting and informative.

The Bill Simmons Podcast. Source: Spotify

The combination of Simmons’ unique perspective with guests from every corner of the world of sports results in conversations that are engaging for both avid fans of the sport and casual listeners.

The podcast’s legacy is strengthened by its podcast content and the fact that it always has content that makes you think. This makes it a must-listen for anyone who is interested in the deeper meaning of sports.

2. All the Smoke

“All the Smoke” has solidified its position among the world’s premier sports podcasts with its raw authenticity and unfiltered conversations. Hosted by former NBA players Stephen Jackson and Matt Barnes.

All the Smoke with Stephen Jackson and Matt Barnes. Source: Spotify

It gives an inside look at the world of sports. Each episode is interesting because of their genuine friendship and willingness to talk about controversial subjects and personal experiences.

“All the Smoke” gives access and insights that have never been seen before through conversations with athletes, coaches, and other famous people. The show is a powerhouse in the podcasting world because it has a unique mix of humor, honesty, and interesting stories that are fascinating to sports fans and others.

3. Fantasy Footballers

The “Fantasy Footballers” podcast has become one of the successful podcast in the world of sports by providing fantasy football fans with information and entertainment format that can’t be found in any other podcasts. This show focuses on one sport only and helps millions of fantasy sports fans because it is hosted by a dynamic trio – Andy Holloway, Jason Moore, and Mike Wright – that combines statistical data, clever conversation, and personal insights.

Fantasy Footballers. Source: Spotify

The podcast hosts’ love for the game and their listeners is clear, which makes every episodes feel like a community. Whether it’s talking about how players did, giving tips on strategy, or just making people laugh, this podcast strikes a perfect balance that works for both casual fans and serious fantasy football players. This makes it an essential companion for the whole season.

4. The MeatEater Podcast

“The MeatEater Podcast” is one of the best sports podcasts because it combines outdoor activity, conservation, and interesting stories in a way that works well. The famous outdoorsman Steven Rinella hosts this show, which goes beyond the norm sports to talk about hunting, fishing, and how people and nature are connected.

The MeatEater Podcast. Source: https://www.themeateater.com/

With deep discussions, interviews with experts, and a love for ethical hunting and environmentally friendly habits, this show offers a perspective that draws attention to both outdoor enthusiasts and people who want to protect the environment. “The MeatEater Podcast” is a must-listen for anyone who wants to connect with nature because of its dedication to education, care for animals, and deep insights.

5. The Ryen Russilo Podcast

“The Ryen Russillo Podcast” has become one of the world’s successful sports podcast due to its unique combination of in-depth analysis, fascinating storytelling and broadcasting skills, and the host’s undeniable engaging. With Ryen Russillo’s broad knowledge of sports and honest perspective, the podcast gives a unique look at the world of sports.

The Ryen Russilo Podcast. Source: Spotify

This sports podcast gives a close-up look at the world of sports through in-depth interviews with players, coaches, and experts. Russillo’s ability to break down complicated topics and his friendly, conversational style make the show easy to understand and full of useful information for sports fans.

This makes it one of the successful podcast in sports analyses genre in recent years.

6. ESPN Daily

“ESPN Daily” is one of the successful sports podcasts because it gives its listeners a daily dose of thorough sports journalism, fascinating stories, and expert analysis. This show is led by a team of experienced ESPN reporters who has broad broadcasting skills.

ESPN Daily. Source: Spotify

They discuss the most important sports stories, giving listeners a full picture of what’s going on, who’s involved, and what it all means. It is short and to the point, but still gives a lot of information, so even the busy sport fans can stay up to date.

“ESPN Daily” keeps its listeners interested, informed, and entertained all week, by combining good journalism with interesting stories. It’s a must-listen for anyone who wants to know what’s going on in the sports world right now.

7. That Peter Crouch Podcast

“That Peter Crouch Podcast” has become one of the most popular sports podcast in the world because it has the right mix of humor, honesty, and insider information. The show is hosted by former football player Peter Crouch, and it has a great mix of personal stories, locker room stories, and thoughtful analysis.

That Peter Crouch Podcast. Source: Spotify

Crouch’s friendly personality and funny stories create a vibe that both die-hard fans and casual viewers enjoy. By asking other players, coaches, and celebs to share their stories, this podcast gives its audience an honest and relatable look at the world of football.

This makes it the best way for football fans all over the world to have fun and get to know each other.

8. The Jim Rome Podcast

“The Jim Rome Podcast” has firmly established his own podcast as one of the best sports podcast in the world. It has a winning mix of sharp commentary, high-profile interviews, and an engaging host. With Jim Rome’s unique style and unparalleled experience in sports broadcasting, the podcast gives viewers unique insights into the world of sports.

The Jim Rome Podcast. Source: Spotify

This sports podcasts has open, thought-provoking conversations with top athletes, coaches, and celebrities. Rome’s ability to get interesting stories out of people and his distinctive interviewing and research skills take the show to new heights, making it a must-listen for sports fans who want smart analysis and interesting stories.

9. The Dan Patrick Show

“The Dan Patrick Show” is one of the best sports podcast in the world because it has top-notch news, an entertaining host, and a long list of famous guests. The show is hosted by Dan Patrick, who has been a sports commentator for a long time.

The Dan Patrick Show. Source: Spotify

It covers sports news, culture, and interviews with some of the biggest people in sports and other fields. Patrick’s cleverness, honesty, and interesting way of doing interviews make it feel like a real talk between friends.

This mix of sports knowledge, humor, and access to important people has made “The Dan Patrick Show” the place to watch, hear and go for sports fans who want both information and pleasure.

My favourites!

10. The Guardian’s Football Weekly Podcast

The Guardian's Football Weekly Podcast. Source: Spotify

This has been my go to soccer (football) podcast for over a decade now!

Hosted by Max Rushden and a team of experts, they provide lively discussions and analysis on the latest football action. Covering topics ranging from matches to player performances, the podcast delves into the Premier League, La Liga, international tournaments like the Women’s World Cup, and more.

With insights, opinions, and updates, it offers an engaging review of the football world’s happenings. Whether it’s VAR controversies, standout players, or league dynamics, Football Weekly delivers a comprehensive and entertaining overview of the sport, making it a must-listen for football enthusiasts and fans worldwide like me.

11. The Rest Is Football

The Rest Is Football. Source: Spotify

A brand new podcast from Gary Lineker’s Goalhangers production company, this has quickly become a new favourite of mine! “The Rest is Football,” hosted by football legends Gary Lineker, Alan Shearer, and Micah Richards brings together their wealth of experience in the game, offering compelling discussions and lively debates on current football events. With a mix of insightful analysis and entertaining stories from their careers, the podcast provides a unique and engaging perspective on the world of football. From sharing their personal experiences to discussing hot topics, “The Rest is Football” delivers a dynamic and informative listening experience for football fans and enthusiasts alike.

12. Pardon my Take

“Pardon My Take” is one of the successful sports podcasts in the world because it combines humor, honest analysis, and insider insight into a way that no other show does. The show is hosted by Dan “Big Cat” Katz and his co host PFT Commenter, and it takes a funny look at the world of sports. The duo’s humorous comments and interesting interviews create a vibe that sports fans and casual viewers both enjoy.

Pardon my Take. Source: Spotify

“Pardon My Take” goes beyond typical sports news because it mixes sports analysis with pop culture references in a clever way. Its non-serious tone, uncensored conversations, and ability to mix comedy and sports in a natural way make it a must-listen for anyone looking for a new way to think about the games we love.

Sports Podcast Wrap Up

These podcasts not only teach, entertain, and keep you interested, but they also show you what sports culture is really like. Each podcast brings a different view to the sports world, whether it’s about analyzing games, telling personal stories, or connecting with nature.

If you’re inspired to start your own sports podcast, remember that success requires dedication, authenticity, and a willingness to adapt. With these tools, you can capture the thrill of the game and create a lasting impact in the world of sports podcasting.

Want more podcasting advice? I Can Help You!

With my services, I can help you make your podcast dream come true. From recording, hosting and especially editing, you can focus fully on producing quality content and leave the burden to my team.

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Podcasters out there, if you have your podcast community with dedicated listeners, it’s time to turn them into loyal buyers! Let me help you with 5 secrets in my FREE E-book!

Don’t miss out on this opportunity to boost your podcast’s revenue.

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