8 Facts About Podcasting: Why Start A Podcast in 2025

My name is Niall Mackay, founder of Seven Million Bikes Podcasts and host of A Vietnam Podcast and Smarter Podcast.. 

I started my first podcast in 2019 as a hobby, not knowing where it would lead. Fast forward to today, and I’ve helped over 60  podcasts worldwide, produced thousands of episodes, and seen firsthand how powerful this medium can be.

Podcasting has come a long way, and if you haven’t started one yet, 2025 is the perfect time. I will help you find out why you should have a podcast in 2025, and some facts about podcasting you might miss.

1. Podcasting Is Fun and Helps You Build Connections

First and foremost, podcasting is enjoyable. If you love talking about a topic, you’ll love creating a podcast about it. The best part? You get to meet and connect with amazing people. Whether it’s industry leaders, interesting guests, or listeners who resonate with your content, podcasting introduces you to opportunities you never expected.

Many people hesitate because they think the podcasting space is too crowded. But let’s be real—have you ever heard someone say there are too many Netflix shows or too many YouTube videos? There’s always room for fresh voices. Your unique perspective will attract the right audience, no matter how many podcasts exist.

2. Podcasts Are More Popular Than Ever

The numbers don’t lie – over 60% of people listen to podcasts at least once a month. That’s a massive audience, and it’s only growing.

Podcasting has reached a point where it influences real-world events. The 2024 U.S. presidential election was even dubbed “The Podcast Election” because of how much influence podcasts had on shaping opinions. This proves podcasting isn’t just entertainment; it’s a powerful medium for spreading ideas, building communities, and making an impact.

Let’s read more facts about podcasts: International Podcast Day: Fun Facts and Insights

3. You Don’t Need Expensive Equipment to Start

One of the biggest misconceptions about podcasting is that you need a professional studio with high-end equipment. The truth? You can start with a simple and affordable setup and still get great sound quality.

At the very least, you need:

• A dynamic microphone 

Unlike condenser microphones, which pick up sound from all directions (including background noise), a dynamic microphone focuses on your voice and minimizes unwanted noise. Popular budget-friendly options include the Shure SM58, Audio-Technica ATR2100x, and Samsung Q2U. These mics provide professional sound without breaking the bank.

• Headphones 

Why do podcasters wear headphones? Because monitoring your audio is crucial. A good pair of closed-back headphones helps you hear exactly what your audience will hear, catching any background noise or volume issues. Audio-Technica M20x or Sony MDR-7506 are great affordable choices.

• USB connection or an audio interface 

If you’re just starting, a USB microphone is the easiest way to plug in and record directly to your computer. But for better sound quality and more flexibility, an audio interface like the PodTrak P4 or Focusrite Scarlett 2i2 allows you to use XLR microphones, which provide richer and clearer sound.

For detailed guidance, read more: The Ultimate Podcast Starter Kit: Essential Tools and Equipment for Beginners

4.  Video is the Future of Podcasting

If you’re serious about growing your podcast in 2025, video is no longer optional—it’s essential. Podcasting isn’t just about audio anymore. Platforms like YouTube, TikTok, and Instagram are prioritizing video content, and if you’re not taking advantage of it, you’re missing out on a huge opportunity to grow your audience.

Audio-only content is great for loyal listeners, but video gives your podcast discoverability. Short clips from your episodes can appear in YouTube’s recommended videos, on people’s TikTok feeds, and in Instagram’s Reels section—helping new listeners find you without them having to search for your podcast directly.

Let’s find out what is right for you here: Audio Vs Video Podcast: Which Is Right for You?

Many podcasters avoid video because they think they need high-end cameras, lighting rigs, and professional editing software. But you don’t! Your smartphone is a powerful tool. Most modern phones shoot in 4K, offering excellent video quality without extra costs.

Start your video

To start recording your podcast on video, you only need:

• A smartphone or basic camera – If you have an iPhone or any recent Android device, you already have a high-quality camera.
• A simple tripod – Even an affordable $20 tripod (or a stack of books!) will stabilize your shot.
• Natural lighting – Sit near a window, and you won’t even need extra lights.

Learn more about light tips: Podcast Lighting Tips: 5 Easy Ways to Lighten Your Show

YouTube is a Must

You must know how YouTube transforms your podcast’s reach.

A full podcast video on YouTube can attract new listeners who prefer watching over listening. Even if people don’t sit through the entire episode, YouTube will recommend clips from your content, exposing you to a wider audience.

5. You Don’t Need a Huge Audience to Make an Impact

One of the biggest worries new podcasters have is, Who’s going to listen to my show? The fear of not getting thousands of downloads right away holds many people back from even starting. But here’s the truth: your impact isn’t measured by numbers alone.

Podcasting isn’t like social media, where likes and views are fleeting. A podcast audience—no matter the size—is engaged and invested. Even if only 10 people listen, those are 10 people choosing to spend their time with you, tuning in episode after episode. Compare that to an Instagram post that might get hundreds of likes but is forgotten in seconds. Podcast listeners are loyal, and loyalty matters more than large numbers.

You don’t need millions of listeners—you need the right listeners. Some of the most successful podcasts cater to highly specific audiences, and that’s what makes them thrive.

6. Consistency is the Secret to Podcast Success

The most important rule in podcasting? Be consistent.

Many new podcasters start with enthusiasm, but after a few episodes, they slow down, skip weeks, or stop entirely. The reason? They don’t see immediate results. But podcasting is a long game. Your audience needs to trust that you’ll show up for them.

Choose a schedule—weekly, biweekly, or monthly—and stick to it. It doesn’t have to be overwhelming. Even if you release just one episode per month, make sure it’s on the same day and time so your audience knows when to expect it.

Consistency doesn’t mean perfection. Even the biggest podcasters make mistakes—I’ve personally recorded an entire episode with the wrong microphone setting! But I still released it because consistency is what builds trust with your audience. Mistakes won’t ruin your podcast. Inconsistency will.

7. Niche Down for Maximum Growth

If you want to stand out in podcasting, get specific.

You need a clear focus to attract the right audience.

Think of it like this: If someone is looking for a podcast about mental health for entrepreneurs, they’re more likely to listen to a show called Mindset & Money for Entrepreneurs rather than The Everything Show. A well-defined niche helps your podcast get discovered by the right people.

One of my favorite examples is a podcast called Aged Like Milk. Instead of being a general movie review podcast, they focus specifically on old movies and whether they’ve stood the test of time. That’s unique. It gives people a reason to listen.

8. Promotion is Key—Use Short-Form Content

Launching a podcast is exciting, but let’s be honest—the hardest part isn’t recording episodes. It’s getting people to actually listen.

You could have the most insightful, entertaining, or high-quality podcast out there, but if no one knows it exists, it won’t grow. That’s why promotion is just as important as production.

So, what’s the best way to promote your podcast in 2025? Social media platforms like Instagram Reels, TikTok, and YouTube Shorts are designed to push short, engaging videos to a massive audience. Unlike full podcast episodes, which require intentional listening, short clips capture attention instantly—making them the perfect way to attract new listeners.

Here are some content ideas:

• Highlight Clips – Share the most interesting, funny, or thought-provoking moment from your episode. These clips should immediately grab attention.
• Guest Quotes – If you have guests, pull out a powerful or insightful quote from them. Add captions to make it easier for viewers to engage.
• Behind-the-scenes – Show your podcast setup, bloopers, or even a casual chat before or after recording. This makes your audience feel like they’re part of your journey.
• Teasers – Post a short preview of your next episode to create anticipation. End with a call to action like, “Full episode drops this Friday!”

How to Start a Podcast in 7 Simple Steps

Starting a podcast might seem overwhelming, but if you break it down into manageable steps, it’s much easier than you think.

• Choose Your Niche & Format

The first step is deciding what your podcast will be about. Pick a niche you’re passionate about—something you can talk about for hours without getting bored. Avoid making your podcast about “everything and anything” because broad topics don’t attract dedicated listeners. Instead, narrow down your focus to a specific subject

• Plan Your Episodes

Before hitting record, you need a plan. Outline your first 5–10 episodes so you have a roadmap to follow. Each episode should have a clear topic, structure, and main talking points. Also, think about your episode length: Short-form (10–20 min), Medium (30–45 min), or Long-form (60+ min).

• Get the Right Equipment

As I said, you don’t need to invest a lot in podcast equipment, you can find your gear here. 

Take time to find ones that fit your needs and budget. 

• Find a Quiet Recording Space

Great equipment won’t help if you’re recording in a noisy room with echoes. Find a quiet, carpeted space to minimize sound reflections. A small room with soft furniture (sofas, curtains, rugs) works best.

To test your space, try the clap test—clap your hands and listen for an echo. If you hear one, add cushions, blankets, or soundproof foam panels. Avoid recording near windows, AC units, or noisy streets.

• Record & Edit Your Podcast

Now it’s time to bring your podcast to life! Use free software like Audacity (for Windows/Mac) or GarageBand (for Mac) to record. If you prefer an AI-powered tool for easy editing, Descript is a great option.

Editing can be one of the most time-consuming parts of podcasting—but it doesn’t have to be. Outsourcing for editing services at Seven Million Bikes Podcasts helps you save time and effort. 

• Publish & Distribute

Once your episodes are ready, you need a podcast hosting platform. Think of it as a middleman that distributes your episodes to Spotify, Apple Podcasts, Google Podcasts, and more. 

• Promote with Short-Form Video

Short-form video is the best way to get more listeners in 2025. Platforms like Instagram Reels, TikTok, and YouTube Shorts favor quick, engaging content.

Repurpose content is also a good way to reach diverse ranges of audiences. 

Conclusion

The key is to start. You don’t need to be perfect—just get your first episode out there, and you’ll improve over time. 

Whether you want to share your knowledge, build your brand, or simply have fun, launching a podcast opens doors to incredible opportunities.

If you’re ready to launch your podcast but don’t want to deal with the hassle of editing, I can help. Book a discovery call with me NOW!