This is a special blog post as I will take a moment to share something close to my heart—the story and guidance behind our brand – Seven Million Bikes Podcasts.
As the founder, I’ve always believed in the power of stories to connect and inspire. Over the years, this belief has grown into more than just a passion—it’s become the foundation of what we do. In this post, I’ll be taking you behind the scenes to explore who we are, what we stand for, and the mission and values that guide every decision we make.
What Makes Seven Million Bikes Podcasts Today?
In 2019, I started podcasting as a hobby while working as an English teacher in Saigon. Inspired by the hidden stories of the people I met, I launched Seven Million Bikes: A Saigon Podcast with little more than a basic microphone and the hope that a few people might listen.
Then, I wasn’t just producing podcasts—As well as teaching II was running live events, including networking meetups, stand-up comedy shows, music nights, and even quizzes. And trying to survive post-pandemic after losing my job I was even doing TikTok videos for a company and pharmaceutical marketing!
Seven Million Bikes became an umbrella brand for all these activities, uniting everything I was passionate about under one name. The brand represented not just a podcast but a platform for creativity and connection.
In 2023, after years of hard work and reflection, I decided to fully commit to one thing, my original passion – podcasting. This focus transformed everything, leading to incredible milestones like speaking at Podfest Asia, winning awards at the Asia Podcast Awards, and winning Best Company at the BritCham Vietnam Gala Awards.
Now I run an end-to-end podcast production agency, helping people share their stories that have positive impacts on the community.
Why Set a Mission and Core Values?
For any organization—especially a creative one like ours—having a clear mission and core values is like having a compass. It helps us stay on course, make the right decisions, and connect with people who share our vision.
How Can We Define Our Values and Mission
When I started Seven Million Bikes Podcasts, I was passionate about producing podcasts that were engaging and meaningful. But as the business grew, I realized I needed to articulate why we do, what we do, and how we approach our work.
- Defining Our Brand
First, we had to answer a crucial question: Who are we as a brand?
We realized we weren’t just “a podcast agency.” We were a platform for sharing stories, building connections, and creating impact. Seven Million Bikes Podcasts hasa global reach, producing high-quality content for diverse audiences. Recognizing this allowed us to see our potential and set a vision for where we wanted to go.
It has also been really important to me to highlight diverse voices, not just in the guests on my shows, but in the people I work with.
- Defining Our Services
Next, we focused on the services we offered. Initially, it was simply recording and sharing conversations. But as we grew, our offerings evolved. Today, we provide:
- End-to-end podcast production
- High-quality editing and sound engineering
- Content creation, including show notes and blog posts
- Coaching and guidance for aspiring podcasters
We realized that our services weren’t just about “making podcasts.” They were about helping people tell their stories in the most impactful and professional way possible.
- Defining Our Clients
As we reflected on our values, we realized we wanted to be more intentional about the projects we took on.
We asked ourselves:
- What kind of stories do we want to amplify?
- Who are the people or organizations we want to serve?
- How do we ensure our clients align with our values?
The answers to these questions led us to prioritize working with clients whose missions resonated with ours—individuals and organizations committed to making a positive difference.
Arriving at our mission statement and core values wasn’t something that happened overnight or in isolation. It was a collaborative process that required deep introspection, open discussions, and a willingness to challenge ourselves as a team.
At Seven Million Bikes Podcasts, we believe in practicing what we mission – just as we help others tell their stories, we want to define our own story with clarity and purpose.
Core Values and Mission – What, Why, and How?
At Seven Million Bikes Podcasts, we’ve identified three core values: Quality, Creativity, and Positive Influence. These aren’t just buzzwords—they’re the essence of who we are and what we want to achieve.
Core Value 1: Quality
Podcasts are everywhere these days, which is great for the industry but also means competition is fierce. For me, quality is what sets us apart. It’s not enough to just put out content; it needs to be polished, professional, and worth our listeners’ time.
At Seven Million Bikes Podcasts, we don’t just deliver services based on our own high standards—we tailor every product to your unique needs. Your satisfaction is our top priority, and we work closely with you to ensure the final result aligns with your vision.
Podcast Episode
Our commitment to quality starts with the podcasts we create.
- Polished Audio Production: Every podcast we produce goes through meticulous editing to ensure clarity, consistency, and professionalism.
- Engaging Storytelling: Every episode is carefully structured to keep the natural flow and engage your audiences.
- Attention to Detail: We don’t just meet industry standards; we aim to exceed them.
High-Quality Written Content
Our commitment to quality extends beyond the audio medium to the written content that supports our brand.
- Blog Posts: Every blog post we publish is thoughtfully written, well-researched, and edited to reflect our voice and expertise.
- Show Notes: For every podcast episode, we create detailed and engaging show notes that give listeners a snapshot of what to expect while optimizing the content for discovery.
By prioritizing quality in every detail, we aim to create podcasts that not only stand out but also leave a lasting impression on our audience. For us, quality isn’t just what we do—it’s who we are.
Core Value 2: Creativity
At Seven Million Bikes Podcasts, creativity means never settling for “good enough.” We push boundaries, experiment with new ideas, and continuously innovate to craft episodes that leave a lasting impression. For us, every episode is an opportunity to surprise, delight, and inspire.
One of the most rewarding challenges is transforming low-quality recordings into high-quality productions. Whether it’s cleaning up audio, reimagining the structure, or adding a layer of narrative flair, we use creative problem-solving to ensure the final product exceeds expectations.
Storytelling is at the heart of podcasting, and creativity is the spark that brings those stories to life. I’ve always believed in pushing boundaries and experimenting with new ideas to make content fresh and engaging.
At Seven Million Bikes Podcasts, creativity shows up in the topics we choose, the way we approach editing, and the unique voices we amplify. It’s about making sure every episode feels like something special, something that leaves a lasting impression.
Core Value 3: Positive Influence
In a world overflowing with content, the question we ask ourselves is simple: Why add more unless it truly makes a difference? This core value of positive influence is deeply personal to me and shapes everything we do at Seven Million Bikes Podcasts.
From the very beginning, I’ve wanted this brand to be more than a podcast production company. I envisioned it as a platform for inspiration, education, and upliftment.
We’re intentional about every project we take on. By carefully choosing clients whose values align with ours, we ensure that the content we help create spreads positivity. From fostering inclusivity to highlighting stories of resilience and creativity, we’re committed to contributing to a better world, one podcast episode at a time.
At Seven Million Bikes Podcasts, positive influence is more than a value—it’s a responsibility. We believe in using the power of storytelling to make an impact, reminding ourselves and our listeners that good stories can inspire change and bring people closer together.
Our Mission: Creating Impactful Stories to Inspire the World
At Seven Million Bikes Podcasts, our mission is simple yet profound:
“Creating impactful stories to inspire the world. “
This statement reflects the heart of everything we do and serves as our guiding star. Stories have the power to connect, uplift, and transform. They can challenge perspectives, spark change, and bring people closer together. At Seven Million BikesPodcasts, we believe every story has the potential to leave an impact, and it’s our mission to uncover and amplify those stories in a way that resonates with audiences everywhere.
We aim to go beyond producing podcasts; we craft meaningful narratives that inspire action, reflection, and growth. Whether it’s through sharing untold stories from underrepresented communities, exploring topics that matter, making people laugh or think or simply providing a platform for unique voices, we strive to create content that moves people and makes a difference.
Our mission drives us to approach each project with intention, creativity, and care, ensuring that every episode we produce aligns with our vision of positive impact.
Conclusion
Quality, Creativity, Positive Influence – are the three core values that define and lead our work!
These principles are more than just words on a page; they guide everything we do. They shape how we craft every podcast, write show notes, and interact with every client. They ensure that we stay focused on what truly matters: creating meaningful, high-quality content that inspires, educates, and uplifts.
Thank you for being a part of our journey. Whether you’re a listener, client, or supporter, you’re helping us make a difference, one story at a time.
