“You Don’t Know Vietnam” is a captivating podcast that delves into the diverse and dynamic business landscape of Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, this series features engaging conversations with business owners, creatives, and industry experts who share their insights and experiences in one of the world’s fastest-growing markets.
Each episode offers a unique perspective on various aspects of Vietnam’s business scene, dispelling common misconceptions and shedding light on the country’s rich cultural heritage, entrepreneurial spirit, and emerging trends. From fashion and advertising to travel, arts, music, and technology, the podcast covers a wide range of topics that resonate with global brands looking to enter the Vietnamese market.
Through in-depth interviews, listeners gain valuable insights into the challenges and opportunities that come with doing business in Vietnam. They explore themes like appealing to the younger generation, creativity and advertising, tourism and cultural exchange, art and creativity as drivers of growth, photography and visual storytelling, tech startups, music and cultural appropriation, documentary filmmaking, indie music scene, evolving wedding traditions, and more.
The podcast serves as a valuable resource for both aspiring and established entrepreneurs, providing a deeper understanding of Vietnam’s business landscape, consumer preferences, and market dynamics. Whether you’re interested in market entry strategies, cultural nuances, or success stories from Vietnam, “You Don’t Know Vietnam” offers a compelling and informative exploration of this vibrant and ever-evolving market.
