Podcasting is one of the most impactful and trusted mediums in the world, and it’s being harnessed by brands all over the world.
Based on years of industry experience our brand strategist has helped guide brands through the podcast process. Creating quality and research-driven podcasts Seven Million Bikes Podcasts and Charlotte Lewis-West are not only committed to ensuring your content aligns with your brand’s goals and vision, but resonates with the audience.
End-to-End Podcast Strategy
Immersion session – 1.5 x hour session with our strategist and your team to
discuss:
- Objectives of the podcast & team
- Success measurement – what does success look like for you?
- Content ideas & recommendations
- Vision and planning
- How to bring this to life
Competitor Audit: Full market audit of competing podcasts/content within the space:
- Full review of your existing written content, socials, metrics & promotion (if existing)
Promotional Recommendations:
- Optimisation for Organic promotion
- Recommendations on distribution processes, promotional assets & how to use
- Recommendations on paid media channels & promotion options
Content outline development
1-hour strategy presentation with Q&A
Full written strategic recommendations for your podcast series
Performance Analysis Report – delivered at the end of the series to measure the success of the series against the objectives
Light Touch Podcast Strategy
Immersion session – 1.5 x hour session with our strategist and your team to discuss:
- Objectives of the podcast & team
- Success measurement – what does success mean to you?
- Content ideas
- Vision and planning
- How to bring this to life
Promotional recommendations:
- Optimisation for Organic promotion
- Recommendations on distribution processes, promotional assets & how to use them
- Suggestions on paid media promotion options
Full written strategic recommendations for your podcast series to take and action
Guest & Host Training
Discovery session to understand the person, which podcasts and objectives
Specially tailored training sessions – one-on-one – with expert podcast and media-trained speaker
3 x practical sessions
In-depth feedback and notes
1 x practice before the first interview (for guests)
Contact Me
Get in touch directly with me, Niall Mackay, The Podcast Guy, for a free consultation on how I can help you start your podcast.
FAQs About Our Podcasting Services
The podcast editing process begins with you submitting your raw audio files. Our team at Seven Million Bikes Podcasts will then perform distraction editing and mastering, ensuring your podcast is ready for publication. You can expect a 48-hour turnaround for up to 1 hour of audio.
What sets us apart is our personalized approach and commitment to excellence. We go beyond simple editing, offering a range of services including coaching, music composition, in-person recording, and more. Our goal is to help your podcast stand out and reach its full potential.
Absolutely! We understand that every podcast is unique. You can advise us on your specific editing requirements, and we’ll tailor our services to meet your needs, ensuring your podcast reflects your style and vision.
Our standard turnaround time is 48 hours for up to 1 hour of audio. This ensures that you receive your professionally edited and mastered episode promptly, ready for publication.
Yes, we do. Our coaching services cover a range of topics, from editing and publishing to promotion and SEO. We provide one-on-one coaching sessions with Niall Mackay to guide you through the ins and outs of podcasting. If we can’t address your challenge, your session fee is refunded.
Certainly! We offer a free podcast audit by Niall Mackay, and your podcast will be featured on Smarter Podcasting. You’ll receive actionable feedback to help improve your podcast and enhance its overall quality.
Your privacy is important to us. Episodes will not be shared with anyone outside of Seven Million Bikes Podcasts until they are publicly available, ensuring the security and confidentiality of your content.
It is your responsibility to ensure the quality of the raw audio files. Please transfer .wav, .mp3, .mov, or .mp4 files to meet our technical specifications.
Yes, we offer additional services such as bespoke podcast music composed by Lewis Wright, in-person recording options, and various add-ons to enhance your podcasting experience.
You can cancel a scheduled episode with 24 hours’ notice without any fee. Cancellation within 24 hours incurs a 50% fee. Full payment is required upfront via bank transfer or credit card, and packages must be paid in full to qualify for discounts.